3Basic - The pillars of ecommerce Podcast
The retail ecommerce marketing podcast focused on the three foundational pillars of Product, Promotion, and Performance. Each episode combines real-life hard earned industry experience with the transformative power of artificial intelligence to break down complex marketing frameworks into easily digestible insights. Our goal is to demystify ecommerce marketing, providing you with actionable knowledge that you can implement immediately to improve your business. Sponsored by Iron Pulley, the leading boutique performance marketing agency for retailers with complex catalogs.
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Episodes
Monday Dec 09, 2024
Monday Dec 09, 2024
In this pod Tony Zara talks about three common ways Google takes money from advertisers through dark patterns. 1. Misleading budget rules - that force you to overspend
2. Bid floors - that break the auction process3. PMax - bids on your competitors terms.
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
An AI recap of search industry news, providing an overview of Google updates, search engine optimization (SEO) best practices, Google Ads updates, and other industry news.
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
Summarized LinkedIn posts focus on recent changes to Google Ads and Meta's ad platforms. Martin Röttgerding discusses how Google's shift in ad rank prioritization between Performance Max and Shopping campaigns can lead to increased costs for advertisers. Mike Rhodes provides a script to monitor which accounts are impacted by this change, while Mike Ryan explores the impact of this change on brand exclusion strategies. Ginny Marvin announces updates to Google Ads, including video and image enhancements for Performance Max, Demand Gen, App, and Display campaigns. Dario Zannoni discusses Meta's new feature automatically adding product videos from various sources to catalogs, while MD Harun Ur Rashid Ullash highlights the advantages of Facebook Catalog Ads for e-commerce businesses. These posts offer valuable insights for advertisers looking to optimize their ad campaigns on Google Ads and Meta.
Tony Zara of Iron Pulley
Tony started in the infomercial era of the 90s on both sides of the camera both as an infomercial producer and sometimes the on screen talent. Tony was drawn to the analytical side of the business, the idea that every placement had to have a return on ad spend. Since those infomercial days Tony has worked to help build major brands like Rogue Fitness, DSW, and Scotts Miracle Grow.
Now Tony runs Iron Pulley, a thoughtfully built boutique direct response advertising agency focused on catalog automation and the best use of AI.
Iron Pulley's flagship product, Waterbucket, is a tool that augments advertising platform AI by adding context to images and videos that get more attention. Attention is the primary platform signal. Attention has become more important that audiences and has replaced cookies. Waterbucket use attention to create positive algorithmic feedback loops that often boost conversions by 40%.
When Tony's not at work you might find him sailing his boat, training jiu jitsu, or flying gliders.