Google AI podcast PPC updates 10/30/24

Summarized LinkedIn posts focus on recent changes to Google Ads and Meta's ad platforms. Martin Röttgerding discusses how Google's shift in ad rank prioritization between Performance Max and Shopping campaigns can lead to increased costs for advertisers. Mike Rhodes provides a script to monitor which accounts are impacted by this change, while Mike Ryan explores the impact of this change on brand exclusion strategies. Ginny Marvin announces updates to Google Ads, including video and image enhancements for Performance Max, Demand Gen, App, and Display campaigns. Dario Zannoni discusses Meta's new feature automatically adding product videos from various sources to catalogs, while MD Harun Ur Rashid Ullash highlights the advantages of Facebook Catalog Ads for e-commerce businesses. These posts offer valuable insights for advertisers looking to optimize their ad campaigns on Google Ads and Meta.